When are ‘No 1 Crisps’ not #1?

I suffered through a packet of “John John No 1 ‘Deep Blue Sea Salt'” crips for you.

Let’s start with the basic questions:

The world’s worst crips?
  1. What the heck is ‘deep blue sea salt’…?*
  2. Is it possible to buy a smaller bag of crisps? Is it possible to even make a smaller bag of crisps?
  3. Why do they taste so bloody sour?

* Apparently it is “from the coastlines of the Middle East”, which doesn’t sound very deep blue to me.

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