Managing Amazon’s ‘interest-based’ ads

Advertisers love to use ‘interest-based ads’, as ‘interest-based ads’ sound a lot nicer than ‘personalised ads’ or ‘targeted ads’ or even ‘customer-profiling’.

But they’re all actually the same thing – despite the different words/terms/marketing.

Amazon’s warning users that it’s using ‘interest-based ads’ with Amazon Music – which is probably another reason not to use Amazon Music, but that’s another post.

Go to  amazon.co.uk/adprefs – or to amazon.com/adprefs (or both if you use both sites).

Turn ‘interest-based ads’ off.

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